Implementing an action plan to promote more age-friendly transport services


This is a report on how five organisations within the transport sector undertook to enhance the age friendly character of the services they provide to their older customers.

It details the actions taken by the organisations and highlights how this work has contributed to a heightened consciousness of the needs of older people and will continue to shape the quality of the service that they provide to their older customers.

This report documents the implementation of and the learning from an ‘Action Plan to Promote More Age Friendly Transport Services’.

The Action Plan was developed and implemented by Bus Éireann, Dublin Bus, Iarnród Éireann, Rural Transport Programme and Veolia Transport and focused on dialogue with older people, providing age awareness training for staff and an enhanced focus on older people in their internal and external communications.

It was launched as part of the ‘Say No To Ageism’ campaign of the Equality Authority, the Health Service Executive and the National Council on Ageing and Older People in 2006.

It is hoped that this report will further stimulate and inform the commitment to age friendly provision of services within all the organisations involved.

The report should also serve to encourage and guide other sectors to take up the challenge to enhance the quality of the services they provide to older people.